In the age of digital marketing, inboxes can get cluttered and overwhelming. Direct mail breaks through the noise, providing a personalized touchpoint with prospects that can be targeted, relevant, and engaging.
However, according to a recent Lob study of 200 marketing leaders from 8 industries, a huge challenge for many is benchmarking and planning their direct mail campaigns. Fortunately, there are now a number of tools to help with this task. Among them is a direct mail automation platform that helps marketers automate the entire process from design to printing and mailing with minimal human intervention. Its streamlined workflows and reporting capabilities make it easy to track results, identify opportunities, and optimize campaigns. Another major benefit of automation is the ability to trigger mail campaigns based on events and actions. These triggers can be sent automatically when a contact or lead interacts with your business, such as when they download content or attend an event. Triggers can also be used to send automated postcards to new customers and those who haven't ordered in a while. This can help to boost brand awareness and increase sales while improving customer retention. Marketers can send physical gifts, corporate swag, handwritten notes, plants, sweet treats and more as part of an automated campaign. This type of direct targeting is highly effective for many types of account-based marketing (ABM), demand generation, prospecting, sales and onboarding/retention. It can also be an easy and budget-friendly way to drive brand engagement and build customer loyalty.
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